A new beauty brand with a fashion first editorial style. The online presence works as both an eCommerce platform to sell Frida products and an information resource for articles and exclusive content. This required a full featured digital platform with rich features and a mobile first approach to cover all the best elements from eCommerce and content platforms. Integrating products passively into articles and making related content suggestions on product pages, the site had to be a dynamic blend of two forms to make for a natural user journey.
Alongside the digital platform a full brand was created for the new business, applied across a full set of packaging covering the whole product range.