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Adventure Yogi

Adventure Yogi

We created a new identity for Adventure Yogi that retained a heritage connection to the previous logo while modernising and creating a brand system for varied application. We created an identity to communicate chaos to calm which worked both laterally and in a circular emblem, as part of a greater visual system that expanded to include variants for the different holiday categories, with corresponding gradient colour palette and animated elements for digital use. Usage guidelines and Tone of Voice completed the line-up to create a full brand system.

Adventure Yogi Logo Preloader

Four Adventure Yogi Logos on a pink, blue and orange background to resemble a sunset

Adventure Yogi Brand Guidelines

Adventure Yogi Brand Guidelines

Adventure Yogi Beach Logo with a woman watching the sun set over the ocean in the background

Adventure Yogi Surf Logo with a big ocean wave in the background

Adventure Yogi Alpine Logo with a mountainous view in the background

Adventure Yogi Dive Logo with an underwater photo in the background

Adventure Yogi Folder featuring a blonde woman wearing a denim jacket looking over a mountainous landscape

Adventure Yogi Folder featuring a blonde woman wearing a denim jacket looking over a mountainous landscape

Adventure Yogi logo on a cream canvas Tote bag

Adventure Yogi logo on a cream canvas Tote bag

Adventure Yogi Billboard in a tube station with white tiles, stairs and an escalator