How We Helped TGN Tours Golf Coach Increase Membership Subscriptions by 30%

TGN Tours (Tour Golf Network) is an online golf coaching platform created by professional golfer Liam Robinson. Through TGN, Liam offers a structured training system designed to help golfers improve their game by focusing on movement patterns and a step-by-step training journey.

As the business grew, TGN began to hit limitations with its existing technology. With the guidance and technical support of Long Story Short Design, TGN successfully migrated its training program and members to a new platform—one built to support future growth and scalability. The result? A 30% increase in membership subscriptions within the first month of launch. 

We originally built a WordPress website for TGN Tours several years ago, back when Liam was just starting his journey as an online golf coach. At the time, he was primarily offering in-person coaching and had a modest online presence. The site featured a password-protected members area where paying users could access weekly coaching videos.

This setup served TGN Tours well for years, helping it grow into a thriving online coaching business with a loyal subscriber base. However, it eventually began to show its limitations:

• Lack of scalable content delivery: All members had access to the same content, regardless of when they joined or what stage they were at in the coaching journey.
• Limited flexibility for tiered membership: There was no way to offer different levels of access based on subscription tier or member progress.
• No analytics or user insights: Liam had no built-in tools to track video engagement, membership lifecycle, or retention trends.
• Manual communication processes: Most client engagement happened through a private Facebook group, which, while active, lacked integration with the membership system.

TGN Tours had clearly outgrown the WordPress setup. To support the next phase of growth, we embarked on a research and discovery process, ultimately recommending a migration to Movement.so.

We advised TGN Tours to migrate to Movement.so, a SaaS platform designed specifically for fitness and coaching communities. It enables coaches to build and manage their own membership platforms—code-free and highly intuitive.

Why Movement.so was the right fit for TGN Tours:

• Purpose-built for fitness and coaching communities
• Support for tiered membership models and customised content delivery
• Simple, clean, and mobile-friendly user experience
• Integrated payments and subscriptions (including a smooth Stripe integration)
• Built-in community features to potentially replace the private Facebook group
• Analytics tools to track engagement and retention
• App-like interface aligned with user expectations in 2025

The Redesign and Migration Process

• Full audit of existing content and systems
• Strategic migration plan with minimal business disruption
• UI/UX improvements for a professional, intuitive member experience
• Increased functionality, including events, AI integration and progression tools
• Training and onboarding for the TGN team

Thanks to the Stripe integration used by both platforms, the migration process was smooth and efficient.

The launch of the new platform gave TGN Tours the perfect opportunity to re-engage lapsed members and relaunch their subscription model. Within just two weeks, a significant percentage of former members had rejoined.

What Contributed to the 30% Growth in Subscriptions?

• Streamlined onboarding for new members
• Cleaner, more professional member area
• Improved marketing capabilities (email, notifications, automation)
• Easy mobile access, aligning with user behavior and expectations

Additional Benefits:

• Reduced admin and development time
• Increased member engagement and feedback
• Access to data and insights via built-in analytics tools

While website design and development is our core offering at Long Story Short Design, we always prioritise user experience and business goals. Sometimes, building a custom website isn’t the best route—and in TGN’s case, a flexible SaaS platform was the smarter, more scalable solution.

Our goal was to help TGN Tours grow quickly and seamlessly, without overwhelming Liam with technical complexity or a drawn-out redesign project. As a professional golfer and coach, his time is best spent working with clients—not managing a tech stack. Movement.so gave him the tools to do just that.

We were able to manage the transition, ensure a smooth migration, and keep business running uninterrupted throughout.

We continue to work with TGN Tours on future growth and strategy. Upcoming initiatives include:

• Enhancing community engagement features to rival the success of their private Facebook group
• Introducing video analysis tools to support remote 1:1 coaching
• Expanding tiered membership models to increase retention and offer more personalised value
• Ecommerce store for TGN Apparel
• Gamification and community boards

If you’re hitting roadblocks with outdated tech or unsure about your next move, we can help. At Long Story Short Design, we combine technical expertise with user-first thinking to recommend the best-fit solution for your business—whether that’s a custom site, a third-party platform, or something in between.

Let’s talk.