49 Winters

49 Winters, is a discreet modular outerwear system for men and women, designed to adapt and react across diverse city terrains. Responsive to climate and activity, 49 Winters combines innovative technical materials and contemporary movement-focused silhouettes. We made sure the e-commerce was no exception. Mobile first web design and easy user interface. With a rich heritage and fascinating story, combining branded content with shopping capabilities was key.