![Cristiano Ronaldo in black sunglasses with a red background](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/TEst-Cr7.jpg)
CR7
![Image of Cristiano Ronaldo with a spotlight lamp](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Cristiano-Ronaldo-Profile-Shot.jpg)
![Cristiano Ronaldo kicking a white football in Nike football boots](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Christiano-Ronaldo-Kicking-football.jpg)
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Services
- Development
- Shopify
- Websites
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Industries
- Fashion
![Image of Cristiano Ronaldo's CR7 fragrance with a red background](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Frangrances.jpg)
![Silver laptop displaying homepage of Cristiano Ronaldo's CR7 fragrance](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Homepage-Mockup-Desktop-2560x1440.jpg)
How do you visually capture the class and sophistication of CR7 Fragrances in a digital world? By employing a luxury design that incorporates selective graphic nuances and high-quality photography, we create an atmosphere of exclusivity and elegance.
![Cristiano Ronaldo on a turquoise sofa with a mobile phone displaying his premium CR7 fragrance](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Private-Edition-Mobile-Website-Design-scaled.jpg)
CHALLENGE
CR7 is an icon at the centre of football, its stamp on sports and fashion was cemented by footballing great Cristiano Ronaldo. CR7 Fragrances approached us to help pivot the brand in a more sophisticated direction with a new digital space focused on building the brand while improving conversion and click-through rates.
![Cristiano Ronaldo's CR7 legacy private edition fragrance](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Private-Edition-Bottle-on-Water-droplet-backgorund.jpg)
![Cristiano Ronaldo in a navy suit on a turquoise couch with one of his CR7 fragrances beside him](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Homepage-Header-Hero-Image-Play-it-cool.jpg)
APPROACH
Focussing around the idea of strength and professionalism, built upon the core values of Cristiano Ronaldo himself we designed a site where brand inspiration, product information, and the behind the scenes action come together. Storytelling breathes fresh air within a methodical CRO site, and product is brought to life through more in-depth information and cultural context. Editorial content, brand campaigns, and personal stories are now connected in a manner that encourages the audience to immerse themselves within an icon they adore.
![Cristiano Ronaldo's CR7 Homepage displaying his CR7 fragrance](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Homepage-Header-Hero-Images.jpg)
![Cristiano Ronaldo's CR7 website page displaying his variety of CR7 fragrances at various price ranges](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Category-Page.jpg)
![Behind the scenes view of Cristiano Ronaldo displaying him kicking a football](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Behind-the-Scenes-Header.jpg)
![Cristiano Ronaldo in a white shirt applying one of his CR7 fragrances](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Editorial-Wespage-Desktop.jpg)
The digital experience aimed to achieve two key objectives: to evoke the brand's emotion and to highlight product benefits. Beyond a typical eCommerce platform, we crafted a comprehensive destination for everything CR7.
![Behind the scenes of Cristiano Ronaldo's CR7 website page](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Behind-the-Scenes-Webpage-scaled.jpg)
![Cristiano Ronaldo's CR7 webpage displaying all of his fragrances](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Desktop-Full-Product-Page-scaled.jpg)
MOBILE EXPRERIENCE
Designed for a core male audience of 16 to 24-year-olds, our eCommerce experience prioritises thumb-first interaction. The adaptable site structure seamlessly transitions across different devices, catering to a variety of user behaviours and browser types. With a research-driven approach, we’ve crafted an experience that functions, looks, and feels like a native app.
![Cristiano Ronaldo applying his CR7 fragrances](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Mobile-Design-Cristiano-Ronaldo-Fragrances-scaled.jpg)
![Cristiano Ronaldo's Variety of CR7 fragrances](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Mobile-Homepage-Slider-Images.jpg)
![Cristiano Ronaldo holding his CR7 Game On fragrance](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Mobile-Website-App-Style-Design.jpg)
![Cristiano Ronaldo's CR7 fragrance website images](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/06/Long-Story-Short-CR7-Mobile-Wesbite-Design-Grid-Based-scaled.jpg)
Scope of work
Strategy
- Design Positioning & Architecture
- Information Architecture
- Customer Journey Mapping
- Usability Audit & Review
- Technical Consulting
- Customer Research
- Best Practice Review
Design
- User Interface Design
- User Experience Design
- Interaction Design
- Quality Assurance
- Motion Design
Shopify Plus
- Shopify Development
- Custom Shopify App
- System Integrations
- Online Strategy
- Conversion Rate Optimisation