CR7

CR7 is an icon at the centre of football, its stamp on sports and fashion was cemented by footballing great Cristiano Ronaldo. CR7 Fragrances approached us to help pivot the brand in a more sophisticated direction with a new digital space focused on building the brand while improving conversion and click-through rates.

Focussing around the idea of strength and professionalism, built upon the core values of Cristiano Ronaldo himself we designed a site where brand inspiration, product information, and the behind the scenes action come together. Storytelling breathes fresh air within a methodical CRO site, and product is brought to life through more in-depth information and cultural context. Editorial content, brand campaigns, and personal stories are now connected in a manner that encourages the audience to immerse themselves within an icon they adore.

Designed for a core male audience of 16 to 24-year-olds, our eCommerce experience prioritises thumb-first interaction. The adaptable site structure seamlessly transitions across different devices, catering to a variety of user behaviours and browser types. With a research-driven approach, we’ve crafted an experience that functions, looks, and feels like a native app.