Orelia

How does one rejuvenate an iconic luxury fashion brand facing stiff competition? The answer lay in crafting a commerce experience that seamlessly embodies the joy and timelessness of its jewellery.

Challenge

Orelia set its sights on reinventing its digital presence within a fiercely competitive market. The challenge was to weave a narrative of affordability and luxury, captivating a diverse range of retail customers across the globe.

Approach

Guided by design principles and a commitment to accessibility, we outlined a vision and redesigned the new Orelia website to better serve their highly-engaged customers, concentrating on three pillars: user experience, digital efficiency and brand image.

In the realm of modern luxury, personalisation reigns supreme. We embarked on a quest to redefine the user journey, seamlessly blending shopping, storytelling, and personalisation to herald a new era of luxury retail.