Unit London
![](https://longstoryshortdesign.co.uk/wp-content/uploads/2023/11/Long-Story-Short-Unit-London-Downstairs-Gallery-Space-with-girl-Painting-in-gallery.jpg)
![](https://longstoryshortdesign.co.uk/wp-content/uploads/2023/11/Face-Painting.jpg)
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Services
- Development
- UI / UX Design
- Websites
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Industries
- Arts & Culture
![](https://longstoryshortdesign.co.uk/wp-content/uploads/2023/11/jason_boyd_kinsella-unit-london.jpg)
![Unit London Client - desktop page mocked up onto a laptop device](https://longstoryshortdesign.co.uk/wp-content/uploads/2023/11/Unit-London-wesbite-page-on-concrete-mockup-2024.jpg)
How does one bring elegance and sophistication into a digital space for generation-defining artists? The answer lies in attention to detail, where every single design choice needs to breathe life into the art, and resonates with individuals across the contemporary art landscape.
![Unit London Client - desktop website UI UX design - homepage](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Homepage-Header-Design-scaled.jpg)
CHALLENGE
Unit London came to us using a digital solution which, whilst functional, lacked the finesse needed to elevate its generation-defining artworks and exhibitions. The challenge was clear; to transform a diverse array of artists into a digital experience that would honour their artworks in a way which had traditionally only been achieved in a physical exhibition space.
![Unit London Client - landscape artwork greenery](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Artwork-Image-Esther.jpg)
![Unit London Client - desktop header website UI design](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Header-Design-2.jpg)
![Unit London Editions - Client - header image design for desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Header-Design-3.jpg)
![Unit London Client - artwork image portrait on landscape header template](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Artwork-Image-Jason.jpg)
![Unit London Client - upstairs gallery space](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Upstairs-Gallery-Space.jpg)
APPROACH
In a close collaboration, Long Story Short and Unit embarked on a clear journey, seeking to captivate online art enthusiasts with an experience rivalling in-person experiences. The site underwent a modern facelift, enabling artworks to command centre stage while narrating their stories. By stripping away visual clutter, a relatable storytelling canvas emerged, striking a chord with visitors on a sensory level.
![Unit London Voices Client - homepage header design scaled](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Voices-Homepage-Header-Design-scaled.jpg)
![Unit London Client - artist page UI design desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Artist-Profile-Page.jpg)
![Unit London Client - featured exhibitions website design mockup for desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Feature-Exhibtions-Page.jpg)
![Unit London Client - web 3 exhibitions page mockup desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Web3-Exhibtions-Page.jpg)
![Unit London Client - latest news website UI design for desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-News-Page.jpg)
DESIGN SYSTEM
The digital solution we built together mirrored the vibrance of a physical gallery space, boasting a variety of typography and rich content layouts. This design system enabled the crafting of bespoke page layouts, seamlessly managed through an intuitive content management system.
![Unit London Client - view and new blog page design desktop](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Blog-News-Page-scaled.jpg)
![Unit London Client - gallery desktop for a blog](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Blog-Post-Page-scaled.jpg)
People seek art for immersive experiences offering visual feasts and captivating narratives. Our digital solution tapped into this desire, incorporating sensory elements which created an engaging and enriching journey for visitors.
![Unit London Voices Client - Stefano Contiero - desktop UX UI Design](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Voices-Artist-Header-Design-scaled.jpg)
![Unit London Client - artwork](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Artwork-Image-Abstract.jpg)
![Unit London Voices Client - desktop web design for an artist page](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Voices-Artist-Header-Design-2.jpg)
HORIZONTAL SCROLL
To fully engage our audience, we transcended the traditional vertical scroll and guided them through a horizontal scrolling journey, enabling an experience that mirrors the way art unfolds in a live exhibition.
![Unit London Client - desktop website UI design with horizontal scroll - scaled](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Desktop-Horiztonal-Scroll-scaled.jpg)
MOBILE EXPERIENCE
A paramount goal was to deliver an equally enthralling experience across all screen sizes. Collaboratively, mobile optimisation took precedence, ensuring a seamless transition between devices without compromising visual allure or interaction quality.
![Unit London Client - mobile website UI design experience scaled](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Mobile-Web-Experience-scaled.jpg)
![Unit London Client - mobile web design for an artist page](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Mobile-Web-Experience-Image-2.jpg)
![Unit London Client - mobile menu navigation and search page designs](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Mobile-Web-Experience-Image-3.jpg)
![Unit London Client - mobile website UI design for an artist](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Mobile-Web-Experience-Image-4.jpg)
![Unit London Client - mobile website experience mocked up](https://longstoryshortdesign.co.uk/wp-content/uploads/2024/02/Long-Story-Short-Unit-London-Gallery-Mobile-Web-Experience-Image-1.jpg)
Scope of work
Strategy
- Design Positioning & Architecture
- Information Architecture
- Customer Journey Mapping
- Usability Audit & Review
- Technical Consulting
Branding
- Art Direction
- Design Systems
- Visual Language
Design
- User Interface Design
- User Experience Design
- Interaction Design
- Quality Assurance
- Motion Design
Development
- Technical Strategy
- CMS Implementation
- NFT Integration
- SEO & Performance Optimisation
- Quality Control
- Anaylitics & CRO