Unit London

Unit London came to us using a digital solution which, whilst functional, lacked the finesse needed to elevate its generation-defining artworks and exhibitions. The challenge was clear; to transform a diverse array of artists into a digital experience that would honour their artworks in a way which had traditionally only been achieved in a physical exhibition space.

In a close collaboration, Long Story Short and Unit embarked on a clear journey, seeking to captivate online art enthusiasts with an experience rivalling in-person experiences. The site underwent a modern facelift, enabling artworks to command centre stage while narrating their stories. By stripping away visual clutter, a relatable storytelling canvas emerged, striking a chord with visitors on a sensory level.

The digital solution we built together mirrored the vibrance of a physical gallery space, boasting a variety of typography and rich content layouts.  This design system enabled the crafting of bespoke page layouts, seamlessly managed through an intuitive content management system.

To fully engage our audience, we transcended the traditional vertical scroll and guided them through a horizontal scrolling journey, enabling an experience that mirrors the way art unfolds in a live exhibition.

A paramount goal was to deliver an equally enthralling experience across all screen sizes. Collaboratively, mobile optimisation took precedence, ensuring a seamless transition between devices without compromising visual allure or interaction quality.