Something to shout about…
It’s high time you started making a fuss about the fabulous stuff you do. You know it, we know it, now the world needs to know it too. You need to get the message out there & start promoting that sweet business you’ve got going on. Where to start though? That’s where our digital marketing service comes in. What does this digital marketing service entail, you ask? Well I’m glad you asked…..
SEO is an overused & under-understood term. We all need it, or want it, or do we, I dunno - it’s confusing, what is it again? What we really want is to get our message in front of the right people, right? Is that SEO, or is it something more like Facebook ads? I mean, I know about pay-per-click so should I be doing that, but then we have all these contacts on our email list so should I go that way?
That’s digital marketing, finding the best route through all the options out there to get the message out to the right folks. Doing the research, looking at the market & coming up with a plan to get your brand in front of the right people.
To do so that may be organic SEO & social media, or content creation & PPC, or e-Shots & Instagram, or this or that or the other. That’s the point, there’s no one size fits all, how you market to your customers is a bespoke as the service you offer.
So what’s the best way to find a route through the sea of opportunity out there? Research & planning of course. Not sexy, but necessary. Creating a well planned marketing strategy is key to success. You have certain situations that call for specific types of marketing, annual events that need promotion or campaigns that should be co-ordinated across different platforms. Get a marketing masterplan created just for you.
We take the approach of finding the best way to achieve the goal, using whichever process or combination of marketing channels is best suited, & create a strategy to hit the bullseye. This may include:
Organic search engine optimising. Monitoring keyword ranking & optimising content on site with monthly reports.
Good old fashioned Pay Per Click.
Still great for getting certain messages out there. You probably got here through one.
Twitter, Facebook, Instagram, Pinterest, Snapchat etc… There’s a bunch of stings to this, either just keeping in touch with folks through your account or direct targeted advertising on a huge platform. Social Media may not be for all of us, but it’s here.
You know your stuff, you’re the business, & other people want to know what you’ve got to say. Creating content & sharing is great for generating interest as well as validating expertise. This could be keeping a well stocked blog or writing guest articles for other publications, it’s all down to the industry / market / goals.
keeping track of analytics, keyword ranking, site usability tracking through heat-maps, PPC campaigns etc… Reporting on goals, organic performance & suggestions for the coming month to keep on target & on track.
Everything we do is built for purpose. Each marketing plan is made specifically for the challenges of the individual brand, with research undertaken from the start to highlight areas to tackle & highlight costs associated with different routes. Plans can be customised to budget or target.