Long Story Short
Setting the standard with Essiell
- Work.
New Brand, New Name, New Focus
We’ve been working with Essiell for a few years now, and they approached us to look at a rebrand and new site to re-position the business. Being on the forefront of currency exchange transactions and dealing with all the major banks the business wanted to move away from their previous incarnation as SCL, the Stanton Consultancy which had it’s roots in a software development house, and move towards the key player FinTech business they have become. This involved a re-name, a re-brand and a new website to introduce the refreshed brand to the world.
Bing FinTech in nature they wanted to sit well alongside the main banks they work hand in hand with, HSBC, Lloyds, while also retaining the modern technology driven focus, all while remaining corporate, clean, professional and B2B.
In addition they run an annual conference, the largest of it’s kind, focusing on the Travel Money industry. This has become large enough as an event that it needed to move away from being under the SCL company umbrella and an entity in it’s own right, so we created a brand identity and website for Travel Money Professionals which works in partnership with the recently launched Essiell brand refresh.