Parity QC

For a complex technology product, simple ideas work the best. Parity QC had the potential to be at the top of our ‘most complicated client’ list, being a young and dynamic quantum architecture company building quantum computing software and hardware for the future. After getting our heads around ‘the problem’ of communicating their groundbreaking vision, we took inspiration from Bauhause and decided simple was best. We created a simple design system to explain how their process works and the client loved it, so much so that it became the framework for all of their communications and graphic design moving forward.