What message does your visual identity convey about your brand? Does it exude affordability and cheerfulness, or does it radiate luxury and sophistication? Are your customers perceiving your brand in the manner you intend? Effective branding and clear communication should facilitate customer recognition and understanding, encapsulating not only a service but also an ethos, mission, passion, and purpose. Put your best foot forward, a strong brand is a foundation you can build on. Your brand is not just your logo and colour scheme. Your brand is felt and experienced at every single touch point. When we are designing and building a digital user experience, we consider the impact of every exchange and whether this is consistent with your brand identity. Exceptional brands are born from the discovery of a unique personality and the development of a clear, focused message that permeates every single interaction.

These days, we mostly work on branding as part of wider design and development projects. Branding has been our craft for many years now and we absolutely love every aspect of it. There was a time when we were developing brands predominantly for print media (showing our age a little there!) but now it’s all on screens and that’s where the magic truly happens. The truth is, whether you want us to touch your branding or not, we must. It’s just part of our process. To design or build a genuinely compelling, engaging experience for your customers we must first comprehend the narrative of the brand and how this can cultivate trust and earn loyalty.

Adam Joolia
CEO
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