Strategy
Strategy
We bring clarity to the noise. A North star to guide us through the maze. Every project we work on, whether it be UI design, a website build or branding, follows a thorough period of research and strategy. Strategy guides the creative design process and every single decision we make along the way.
IT ALL STARTS WITH RESEARCH & STRATEGY
It doesn’t matter what the project is, whether it be branding, a website redesign, a UI design or a brand new start-up, it always starts with research & strategy. We aren’t necessarily talking about some huge, budget-blowing piece of consumer research which takes 6 months to complete. We mean understanding every aspect of our client’s business, their goals, their customers, competitors, their current performance, and the problems that need solving. Without this, we are just taking a stab in the dark.
Every project is unique and so is the research. Do you want to stand out from the crowd, attract a different audience or enter a new sector? We can help explore these objectives based on data-driven research and market analysis to help guide your business down the right path.
From the research, a strategy is born, and this helps to guide the creative design process and assist all decisions throughout the project.
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SEO Audits
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Commerce Audits
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Roadmap Planning
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System Architecture
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SaaS Tool Selection
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Shopify Consultancy
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Commerce Consultancy
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B2B Consultancy
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Technical SEO Planning
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Replatform Strategy
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Engagement Strategy
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Growth Strategy
WHY DO WE NEED RESEARCH?
Have you ever tried to find your way to an address without using a map or directions? Can you imagine how many wrong turns you would take before you eventually found the right path? Strategy provides the direction for your journey and keeps you along the right path without veering down into costly and time-consuming wrong-turns. Only once we truly understand the goals of the business and the goals of the customer, can we craft a digital experience that satisfies both users goals seamlessly and without compromise. If we don’t, a competitor sure will. With this knowledge, we can boost customer engagement, foster brand loyalty, and ultimately improve performance.
SEO
Most websites are at the mercy of search engines. We do the research to make sure design decisions are not made at the peril of SEO, and vice versa. What good is that stunning website without anyone to actually see it?
We offer SEO audits as part of our research and planning. We take a deep dive into your current rankings and performance and uncover any technical reasons why your website is not performing as well as it could be. This feeds back into our design process and plays a big role in supporting some of the wider technical decisions during development.
TESTIMONIAL
Dynamic and and driven by data, the Long Story Short team helped us navigate our ascendancy from startup to an international powerhouse. On hand whenever we need them and a part of our journey at every step.
Magdalena Hauser
Co-Founder, CEO
Parity QC
